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Redlitchee Realties Pvt. Ltd. is undertaking a strategic initiative to expand its operations into the vibrant real estate market of Dubai. To facilitate this growth, the company is developing a cutting-edge online platform designed to streamline the property buying process and attract wider customer base.
Final Output
RedLitchee Realties
UI Design
Business Design | UI Design
Process
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RedLitchee wants to expand its business in Dubai with its existing clients
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They want to build a mobile application to attract a wide audience
Identifying the Core Problems to Solve
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Understanding the industry which is filled with frauds and inconsistency.
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Finding out about the competitions and gaps in the industry.
Combining First Hand Insights with Existing Knowledge
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Investors look for properties that are close to them as they can take care of it easily. Buying properties far from investors involve the risk of security and cleaning on regular intervals.
Crafting Assumptions to Drive Informed Solutions
Using round robbin method, all possible solutions were formulated and analysed. Final solutions were chosen from the possible list using impact effort grid.
Developing and Iterating on Possible Solutions
Based on the finalised solution, High fidelity prototype was created on Figma.
Bringing the Solution to Life Through Prototyping
We did a user testing with the screens to gather feedback and re-worked on the design accordingly.
Improving Usability Through Direct User Input