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Merci Global Systems Pvt. ltd. is an IT solution provider offering advanced ERP systems with AI and RPA technology. They focus on rapid development, customization, and scalability to empower businesses for growth.
MERCI Global Systems
Business Development
Brand Strategy Development
Process
Merci Global sought a comprehensive brand identity and operational framework to support its expansion and growth, lacking clear guidelines for mission, vision, core values, and internal policies.
Identifying the Core Challenge to Solve
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Through interviews with the directors, I understood the core of the company and formulated its mission and vision.
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I conducted secondary research to understand the industry trends & best practices.
Uncovering Insights Through Conversations & Data
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After understanding the perspectives of each directors and the Owner, I formulated the brand platform for the company and guided with the company website and brand guidelines.
Mapping the User Journey Through Structured Design
