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The "J" Stool
Product Innovation
Furniture | Joinery Exploration
Final Output
The "J" Stool is a new innovative joinery made stool created to understand different joineries used in furniture industry.
Process
Creating a pitch deck for DiaCare for pre-seed funding for the company to start its operations.
Identifying the Core Challenges to Solve
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Understanding the innovative product and its unique features from the makers.
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Conducting market research to look for similar products in the same category.
Combining First Hand Insights with Existing Knowledge
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Target audience was identified as Diebitic people who need an organizer while travelling. This helps them in creating an organised travel pack with all medicines and insulin pens in one place.
Defining User personas to Guide Strategy
A pitch deck with target market and audience, market penetration, competition analysis and pricing strategy was created detailing funding requirements for kick-starting operations..
Crafting a compelling story for the Investors
A detailed Go-to-Market Strategy with KPIs is defined to penetrate the product in the market. This was created with the help of creating SMART Goals.
Defining the path from Product to Market